Types of Customer in Market

I n our world there are different types of customer are found they have different nature, behavior, activities according to their behavior we listed different types of customer briefly.

a) Implusive Customer
Customer who takes quick decision on emotion is known as implusive customer. They used to purchase goods and service on emotion rather than requirement most of they are impressed by the behavior of salesman.

b) Nervous Customer
Customer who have lack of confidence on decision making and demonstrate nervousness on buying are called nervous customer. To win confidence salesman should provide proper suggestion and detail description as well as relative advantages of product.

c) Silent Customer
Customers who are silent in nature and donot express or demonstrate their feeling on buying are known as silent customer. They donot share their opinion so salesman should demonstrate maximum number of product to win confidence of customer.

d) Talkative Customer
Customer who are very talkative on buying process are known as talkative customer such customer do not hear others. So salesman should behave in polite manner to handle such customer.

e) Argumentative Customer
These customers are interested in making argument with salesman. They introduced themselves more knowledge able and superior than salesman. So salesperson should keep patience and provide warranty of product to handle such customer.

f) Delibrate Customer
Customers who are practical and matured in decision making are known as deliberate customer. They buy goods and services after detail study of product and services from different angles. They donot buy substitute product. The salesman should demonstrate actual product and detail information to motivate such customer.

g) Women Customer
The customers who have sharper sense and kinner taste than men and attracted with colourful and fashionable items are known as women customer. They want high quality product at lower price and have good bargaining power. So to motivate such customer salesman should respect and provide price discount on buying.

h) Price minded Customer
Customer who is price sensitive rather than quality of product is known as price minded customers. They are attracted towards low priced product and tried to reduce price as much as possible.

i) Undecided Customer
Customer who donot decide to purchase goods and services at night time and always postpone their buying decision for next visit is known as undecided customer. Salesman should encourage them by explaining the quality of product and show fear about changing price, latest design, fashion etc. So they can take decision quickly.

j) Truthful Customer
These type of customer listen and support the explanation of salesman but donot express any view on buying such customer are known as truthful customer. Sometimes they donot buy goods and services and do not express their view so, it is very difficult to handle them. Salesman should try to fund out the causes behind it and try to convience and provides all kinds of incentives to motivate them.

k) Ill mannered Customer
This customer is rough, crude and negative in nature. They speak roughly relating to price, quality and services.

These type of customer are mainly found in the country Nepal and as well as the rest part of the world also.