Packaging

Packaging is the activity of designing packaging involves or wrapper for the product. Packaging involves providing space for the product when they moves from one place to another places and it also communicate with buyer promote their sales and make them convenient for consumer to use.

Levels of Packaging
-Primary package
-Secondary package
-Shipping package

Functions of Packaging
a) Protection
It is important function of packaging. It protects from leakage, breakage.

b) Identification
Packaging also plays communicative role with buyers. It provides various information regarding products such as name of manufacture, place and date of manufacture mode and serial number of the product etc. Which make the identification of product.

c) Communication
Packaging provides various important information to buyers. It provides information regarding price, quality, product attributes the ingredients used in the product use instruction etc.

d) Promotion
The other important selling function of packaging is to promote sales of product. Attractive packaging draws attentions of customer stimulates their interest towards product to buy.

e) Product differentiation
Packaging is used for differentiating product in market. It helps the development of brand personality and image.