Standirazation and Grading in Product

Standard is a description of a product established by authority. It is declaration by of the acceptable level of quality, features, sizes and shapes of the product. So standardization involves at first setting a standards and making uniformity on production as for standard. In Nepal standard and methodology department provide NS marks and International Organization for standardization provide ISO mark for product and service. If they meet the international standard.

Importance of Standardization
It is an important marketing function which helps the marketing process in buying and selling of goods. The importance of standardization is given below:
a) Buying and selling convenience
A buyer can easily purchase the standardized product without detail specification. Similarly the seller can sell standardized product with higher confident because the producer has already conform the quality level of product.

b) High product image
There is a better image of standardized product than non standardize product. Customers are ready to pay higher prices for the standardize product.

c) High safety level
Standardized product provides instruction for how to use product. So it is safer than none standardized product.

d) Fair price
The manufacturer fixes the price of standardized products. The buyer and the seller do not have to haggle over the price of the product.

e) Quality improvement
The producers of standardized product always focus on quality improvement as a result better quality is maintained in standardized product.

Grading
Grading is a process of dividing products on the basis of the size, shape, quality, colour, weight etc. It is widely used on agriculture products and raw materials. It also helps to determine the price of products.
Grading is widely followed in marketing of farm products and raw materials. Grading determines the value of the product as the best grade commands the highest price. Grading of products can be manual as well as mechanical. Looking, felling, smelling and tasting are methods of manual grading. Mechanical grading is used for determining the weight of the product. Electronic devices are used for grading of milk, cream etc.