Buying motives of Consumer

Buying motives are the reasons or forces which motivates the customer to buy a product or service. Identifying buying motives is a difficult task for sales person because many motives are hidden.
Sometimes customers do not express his or her motives behind buying a product or services. There are various factors which inspire or motivate customer to buy a product or service profit, fear, vanity, pride, fashion, romance, love, health, comfort, convenience, curiosity, safety, habit and many others.
Different buying motives of consumer
a) Rational Motives
The customer buy goods and services for certain purpose and they can explain the reason of buying such buying is called rational motive. So rational motive is logical motive which are supported by reasons. Following are the rational motive.
-Profit or economy
-Health
-Safety
-Utility
-Comfort and Convenience

b) Emotional Buying Motives
Emotional buying motive depends upon the emotion, feeling and attitude of customer. This buying motive may differ from person to person. This include following things:
-Fear
-Love and affection
-Curiosity
-Fashion

c) Prestige Motive
This motive is related with the want of customer for protection of self image and promotion of their ego under this vanity and pride are buying motives of customer. This include following things:
-Vanity
-Pride

d) Patronage Motive
This motive describe about specific motives of customer regarding brand loyality and store loyality. It describe why customer buy certain brands goods and reject others and why customer buy necessary goods and services from particular store. This include following things:
-Brand loyality
-Store loyality