Characterstics of Nepalese Market

The characterstics of market is determined by the level of development of country. As a developing country Neplease market has its own characterstics which can explain as follows:

a) Rural Market
Around 80% of total population lived in rural area. Due to lack of transport facilities supply of basic needs in rural market is limited. Consumers have to walk a long distance to buy goods and services. There is barter system exists on Himalayan region and ''Haat Bazaar'' on terai region. So Neplease market is of rural nature.

b) Seller's market to buyer's market
A large part of Neplease market is control by sellers. Nowadays some producers are giving priority to consumer's needs and wants. This indicates that Nepalese market is slowly moving towards consumer market.

c) Lack of consumer awarness
Majority of neplease people have low awarness about the product brand, quality and most of them are price sensitive. Customers prefer to buy low priced product. There is lack of legal provision rules and regulation relating to quality of products. Consumer protection act is not implemented effectively.

d) Credit transactions
Buying and selling goods and services on credit is one of the main characteristics of Neplease market. Producer provides credit facility to wholesaler or dealer similary credit facility has to be given to retailer. When payment cycle became long it adversely effect the smooth operation of sales and distribution activities.

e) Weak marketing information
Most of the Neplease business firm donot use marketing information system together, sort, analyze the various important information from market.

f) Poor promotional efforts
Most of the organizations push sales by providing incentives to channel members so promotional activities are so poor at Neplease market. They emphasis on credit transactions inorder to increase sales volume on market very few organization use advertisement as effective promotional tool.

g) Technical weakness
There is lack of technical manpower in Neplease market most of the promotional tools are designed at India or by Indian experts who donot have knowledge about Neplease culture, language and social system.